Metal Fabrication
CV

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Project Overview

Metest is an Estonian steel fabricator — plate cutting, bending, and welded beams. The site sells all three in four languages.

  • Metal Fabrication
  • Solo product designer
  • Research · Wireframes · Prototype · Adaptive · Motion · Testing
  • 2021

Outcomes

57 %

More quote requests, 21 → 33

48 %

Of visitors play the plant footage

Challenge

Steel plate looks the same from every supplier. The site had to sell the process.

Process

Client interviews came first, so the architecture followed how Metest actually sells. Wireframes, user stories, and flows settled structure. Hi-fi then ran a test-and-fix loop.

Deliverables

Hi-fi designs at three breakpoints, UI motion, and design support through the build.

What I've Learned

Footage of the machines proves more than any layout can. I built the homepage around the video team's clips and let them carry it.