Logo Design
CV
A canyon shrouded in warm, misty haze, with the Logofolio wordmark in blackletter type centered over it

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Project Overview

A construction diagram for the Mdt monogram — golden-ratio circles, grids and proportion callouts (0.14x, 0.63x, 1x) around the blackletter mark

Logofolio is my collection of logotypes and brand marks — made for clients, and made for myself.

  • Branding
  • Graphic designer
  • Identity
  • 2019–2026

At a glance

12

Marks shipped, 2019–2026

6

Variants tested per mark

The Mdt monogram in blackletter type, centered over a photo of pine forest reflected in a still lakeThe CONNECTIS mark, a constellation of connected dots forming a C, above the wordmark on blackThe AdQuanto wordmark in white on a flame-red backgroundThe FinVet badge mark, a hand-lettered teal seal, on light grayThe Warmart mark, a crown over a W, above the wordmark on navyThe t-spark asterisk mark above the wordmark on blackThe Tukkula script wordmark over a green background patterned with the same word repeatedThe Qronn hexagonal Q mark beside the wordmark on dark purpleThe Arvus constellation mark beside the wordmark on dark navyThe Seismo Analytics mark, a stacked triangular waveform, beside the wordmark on blackThe Bagnet triangular mark above the wordmark on dark greenThe Bagzai badge mark on white

What I've Learned

I've learned that the right brand association comes from testing multiple variants with the client — and, ideally, the users too.