E-commerce
CV
Wavy Khvyliasti bread chips fanned across a wooden board in four colours — rye, paprika red, pale wheat and herb green — ringed by the brand’s yellow retail packs

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Project Overview

Khvyliasti is a Ukrainian craft snack brand — wavy bread chips in fifteen flavours. The site sells them by the box, and lets each customer pick what goes in it.

  • E-commerce
  • Solo product designer
  • Research · Wireframes · Prototype · Hi-fi Designs · Adaptive · Testing · Design System
  • 2024

Outcomes

14 pp

Checkout completion, 41% → 55%

18 %

Higher average order value

Challenge

Building a mixed box means fifteen decisions before checkout. The flow had to carry that without losing people between catalogue and payment.

Process

I worked with the owner directly. Requirements sessions set scope, wireframes settled structure, and the configurator took the most passes — it had to feel like filling a basket, not a form.

Deliverables

Hi-fi designs at two breakpoints, plus UX/UI support after launch.

What I've Learned

Working straight with the owner changed the pace. No PM layer, so feedback came the same day and approval took one conversation, not a chain of them.