The Annanolli site on a tablet — the headline "Viivalla rumuutta vastaan" beside a photo of Tero in a red cap holding a paintbrush, set over one of his pale watercolours

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Project Overview

Tero Annanolli paints, teaches, and runs an academy. One site now carries all three.

Challenge

A creative client knows what he does not want. Finding the direction took five redesigns.

Process

I mapped the flow, then drew twenty wireframes, so we settled structure before style.

Deliverables

Ten page designs on one type, colour, and spacing base, with the motion for handoff.

What I've Learned

Five redesigns taught me to settle the foundations first. Style arguments end there.

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